Adding Color To Lives

The Park Inn by Radisson hotels are Adding Color to Lives by working with local youth at risk. You will find many Park Inn by Radisson hotels located in city-center top locations. A lot of these locations have underprivileged youth with a series of issues.

The connection with our colorful Park Inn brand and ‘Adding Color to Lives’ is easily made. Under the program, Park Inn by Radisson hotels will build a long term relationship with local youth at risk groups, focus on developing work and personal skills and on organizing joint community projects.

The initiative was launched in September 2015. In five flagship locations, Park Inn by Radisson hotels organized workshops for local youth at risk together with Joel Bergner, a famous mural artist on a social mission. In each location a colorful mural with a created by the youth at risk and volunteers of the hotels. The project generated a unique collaboration.
Street art or mural art is basically taking art out of the museum, and putting it somewhere in public where everybody can enjoy it. That is a way for the youth in difficult life situations to be able to express themselves and give them a voice.
After the tremendous success of the first Adding Color to Lives campaign last year, the partnership with Joel Bergner continued in 2016 to bring positivity to young people.  Park Inn by Radisson reinforces its commitment to support childhood, local communities and helps improve the lives of disadvantaged children across the world. Starting in Oslo, Norway, followed by Tallinn, Estonia, Krakow in Poland and finishing the journey in Johannesburg, South Africa.


UNWTO Awards

The innovative urban art project for at-risk youth, was a big winner at the January 2017 UNWTO awards ceremony at the International Tourism Trade Fair in Madrid, Spain. Park Inn by Radisson’s “Adding Color to Lives” project, which brings together youth in difficult life situations for a community art project expressing their dreams and cultural heritage, won the UNWTO Award for Excellence and Innovation in Enterprises.


Responsible Business

As part of the Radisson Hotel Group family of brands, Park Inn by Radisson has a strong track record of taking its people, communities and the environment into account in all business decisions.

We believe that by managing our business in a responsible manner we build trust, build relationships, and achieve great hospitality! And when we operate in a way that is respectful of human rights, socially equitable and environmentally sustainable, we can better meet our social and economic responsibilities.

The award-winning Responsible Business program has worked on three key focus areas. First, for a focus on diversity, inclusion; and health & safety of guests and employees. Second, engaging with our local communities and showing leadership in business ethics. Third, reducing our hotels’ environmental footprint.

Proud to be Eco-Labelled

Eco-labels are your assurance you are staying in a green hotel. Eco-labels, like Green Key, provide an independent third-party audit of each hotel’s practices and actions to protect the environment. To date, a total of 80+ Park Inn by Radisson hotels across EMEA are eco-labelled.

At the end of 2015, a total of 272 Rezidor hotels across EMEA have received eco-labels, which represents 77%. Our target is to have 100% of our hotels eco-labelled.

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