Launched in September 2015, the Park Inn by Radisson hotels are Adding Colour to Lives by working with local youth at risk. You will find many Park Inn by Radisson hotels located in city-centre top locations. A lot of these locations have underprivileged youth with a series of issues.
The connection with our colourful Park Inn brand and ‘Adding colour to lives’ is easily made. Under the programme, Park Inn by Radisson hotels will build a long term relationship with local youth at risk groups, focus on developing work and personal skills and on organizing joint community projects.
To launch the initiative, Park Inn hotels organize workshops for local Youth At Risk together with street artists. In five flagship locations (Malmö, London, Brussels, Cologne and Cape Town), Park Inn has enlisted the help of Joel Bergner (joelartista.com), a famous mural artist on a social mission.
As part of the Carlson Rezidor Hotels’ family of brands, Park Inn by Radisson® has a strong track record of taking its people, communities and the environment into account in all business decisions.
We believe that by managing our business in a responsible manner we build trust, build relationships, and achieve great hospitality! And when we operate in a way that is respectful of human rights, socially equitable and environmentally sustainable, we can better meet our social and economic responsibilities.
The award-winning Responsible Business programme has worked on three key focus areas. First, for a focus on diversity, inclusion; and health & safety of guests and employees. Second, engaging with our local communities and showing leadership in business ethics. Third, reducing our hotels’ environmental footprint.
Eco-labels are your assurance you are staying in a green hotel. An eco-label like Green Key provides an independent third-party audit of each hotel’s practices and actions to protect the environment. To date, a total of 70 Park Inn by Radisson hotels across EMEA are eco-labelled.
Meetings Minus Carbon
Helping the planet has never been so easy. Did you know that Club CarlsonSM was the first hotel loyalty program to establish a global meetings and events carbon offsetting initiative: Meetings Minus Carbon.
Whenever you hold a meeting or event in one of our 1,000 participating Carlson Rezidor hotels – including Park Inn by Radisson- Club Carlson will automatically purchase carbon credits to offset the estimated carbon footprint, at no cost to you.
Thanks to the meetings and events booked by Club Carlson for Planners members so far, we have already offset over 27,000 tons of CO2 and planted the same number of trees!
By working together we are helping to combat climate change and sustain our environment for future generations.
"Spread the message: Park Inn donates €1 for every #addcolourtolives used” * Click Terms & Conditions.
“ADD COLOUR TO LIVES” PARK INN BY RADISSON CHARITY DONATION ON TWITTER AND INSTAGRAM
I. Information to be published on all social media channels and where the “Add Colour to Lives” campaign is promoted:
How to confirm a donation:
Download the Instagram or Twitter app on your iPhone or Android phone and create a profile, or access your existing account.
Find us on Twitter @parkinn or Instagram @parkinnbyradisson and click follow.
Take your most colourful selfie, or a selfie with one of our Adding Colour to Lives murals by artist Joel Bergner. These are at the following Park Inn by Radisson destinations – Brussels, Malmo, London, Cologne and Cape Town.
Upload your photo, using the hashtag #AddColourtoLives to either Instagram or Twitter.
Each selfie uploaded using the hashtag #AddColourtoLives to either Instagram or Twitter results in a €1 donation made to World Childhood Foundation up to the value of €5000.
To confirm each €1 donation, a hashtag search of #AddColourtoLives will be run through administrating software (HootSuite).
The #AddColourtoLives charity donation campaign is open from 01 September 2015 until 30 September 2015.
Terms and conditions
The Rezidor Hotel Group NV/SA, a Belgian company having its registered offices at Avenue du Bourget 44, 1130 Brussels, Belgium ("Rezidor"), organizes this charity donation called “Adding Colour to Lives” which is not subject to any financial commitment or purchase. The campaign is operated on Rezidor’s behalf by its appointed agent Umpf Ltd, a UK company with registered offices at 46 The Calls, Leeds, LS2 7EY, United Kingdom (“Umpf”).
All holders of an open Instagram or Twitter account who upload pictures with hashtag #AddColourtoLives qualify for the charity donation by Rezidor.
The campaign starts on 01 September 2015 and ends on 30 September 2015. For every colourful selfie, or selfie using #AddColourtoLives with one of the Adding Colour to Lives murals at the following Park Inn by Radisson destinations – Brussels, Malmo, London, Cologne and Cape Town, a donation of €1 will be made by Rezidor to the World Childhood Foundation. For the donation to occur, individuals must upload their selfie via Instagram or Twitter, with the hashtag #AddColourtoLives. Failure to do so will result in no donation made by Rezidor.
Total donation to World Childhood Foundation is capped at €5,000.
A hashtag search of #AddColourtoLives will be initiated each day by Rezidor in HootSuite, the administrating software, to confirm each €1 donation; the pictures qualifying for the donation will be shown on www.parkinn.com/addingcolour on a daily basis.
Rezidor assumes that the person up-loading a picture with the hashtag #AddColourtoLives is the rightful holder of all intellectual property rights in this picture and that he/she fully complies with Instagram and Twitter’s general terms and conditions. In case of any copyright infringement claimed by a third party, Rezidor reserves the right to hold itself harmless at the person having up-loaded the picture despite failing under these Terms and Conditions.
Adding Colour To Lives
To Lauch the Park Inn dedicated Responsible Business Programme, hotels will collborate with both local and internationally renowned artists to paint murals with Youth At Risk. These murals will be designed by the Youth, enabling them to positively express themselves in their communities.